How to Ask Couples for a Google Review

Why Google Reviews Matter for Wedding Vendors

As a wedding vendor, your reputation is everything. Couples spend months researching photographers, florists, DJs, and planners before making a decision. Google reviews are often the first thing they see when searching for vendors in your area.

But asking for reviews can feel uncomfortable. You've just helped create one of the most important days of someone's life, and now you need to ask them for a favor. Here's how to do it gracefully.

"Vendors with 4.8+ stars and 20+ reviews get 3x more inquiries than those with fewer reviews."

The Best Approach: Make It Easy

The key to getting reviews is removing friction. Most couples genuinely want to thank you, but life gets busy after the wedding. Between thank-you cards, photo organization, and returning to normal life, leaving a review often falls to the bottom of the list.

Here's what works:

• Send a direct link to your Google review page
• Time your request thoughtfully (more on that below)
• Keep your message short and personal
• Don't ask more than once or twice

Crafting Your Message

Your review request should feel like a natural continuation of your relationship with the couple. Avoid generic templates that could apply to any business.

Elements of a Great Request

A good review request includes:

1. A genuine thank-you for trusting you with their day
2. A specific memory or moment you loved
3. A simple, direct ask with an easy link
4. No pressure or obligation language

Sample Message Template

Here's an example that hits all the right notes:

"Hi Sarah & James! I loved being part of your beautiful day at the vineyard. That moment when you saw each other for the first time was pure magic. If you have a minute, I'd be so grateful if you could share a quick review. Here's a direct link: [your link]"

What to Avoid

Some approaches can actually hurt your chances of getting a review, or worse, damage the positive feelings the couple has about working with you:

• Don't offer incentives like discounts or gifts for reviews
• Don't ask at the event when couples are focused on their celebration
• Don't follow up too many times. One or two requests is plenty
• Don't be vague. Give them a direct link, not instructions to "find you on Google"

Building a Review-Friendly Business

The best time to think about reviews is long before you ask for them. Throughout the wedding planning process and on the day itself, you're building the foundation for positive feedback.

Focus Areas

Focus on:

• Clear communication at every stage
• Exceeding expectations in small ways
• Being genuinely invested in their day
• Following up with care after the event

Next Steps

Ready to automate your review requests and never miss an opportunity? Tools like thanksm8 can help you send perfectly-timed, personalized review requests to every client—without the awkward ask.